It's been three years since our last post.
We'd gone silent while we stood back and watched the evolution of interaction between businesses and customers through mobile app development. A new means of engaging with your customers... new technology following old rules.
In the race to the top, the most useful tools will win. Offering apps to your customers, today, is akin to businesses in 2001 who proudly announced that they had a slick new website.
The question is, does your app provide VALUE to your customer?
In the same respect that website content should be part of a conversation about the customer, your mobile app should be about the needs of your customer, too.
"The more things change, the more they stay the same."
Meaningful content and dialogues win.