Your decision to invest in SEO is not about being ranked #1 in Google. It's about being ranked at the top of the search engines, like Google, for the keyword phrases that represent your buyers. Get this wrong and you'll invest time and money only to be quite frustrated later.
You're probably saying, "of course!"
On the surface it seems so logical, but through the years we've worked with many small businesses who have made a significant investment in their website that in the end yielded nothing. Many times the site had to be majorly reconstructed or the optimization effort was discarded because they were targeting the WRONG KEYWORDS.
SEO companies that attract businesses with promises of huge traffic based on high 24 hour counts miss the mark and even mislead small business owners. Traffic is great, IF... If it leads to sales then traffic is great.
We are often engaged by small business owners after a significant amount of SEO energy has lead nowhere. The good news is that we can move forward by developing a good strategy today. That's really where it needs to start. Back at the beginning where you describe who is looking for what you offer and we describe them by the keywords they use to search remembering that the more refined the phrase, the better the traffic and conversion will be.
We recommend attending JUMP's free seminars to get started. They are offered monthly in Tulsa and Oklahoma City.
Wow good informative site for Small Business SEO.
Posted by: search engine marketing | 09/03/2009 at 10:55 PM
Thanks for the post. Keep the great work.
Posted by: jobs in marketing | 05/11/2011 at 11:12 PM