If you know anything about search engine marketing you know search engine algorithms are like Oklahoma weather...both are constantly changing. But this is a good thing. Well at least progress in technology is. (I'm not sure 35 degree temperature swings in Oklahoma are a good thing.)
How is the change going to affect us? The update rumors to rank "real time" information (like Tweets) higher than older content using the assumption that newer is more relevant. Perhaps it is The change may be good news for marketers who keep their content fresh.
What we have always said is that Google is committed to providing the most relevant results. So, if you're an online marketer offering great content, and you understand WHO this content is for and WHERE it must be published for your target audience to find it, you'll probably be just fine.
In the end, if you'll focus on good technology, good content, and compelling offers, you can probably just let Google be Google (with Caffeine or without).
If you want to check out the Google Caffeine Update, go to http://www2.sandbox.google.com.
P.S. Please don't spam us for devaluing SEO ;-). I'm simply reinforcing a holistic approach to online marketing.
Comments