This was going to be my easter theme post... eggs, Google, get it? All kidding aside, my point is this: Google doesn't own ALL of the market share even though the latest numbers, globally, are amazing. Check out this trend report here.
While Google is the big fish you'd like to hook, don't dismiss the importance of your listing in the other engines.
Have you checked your positioning in search engines like Yahoo lately? If not, you may not be happy with how your listing is displayed in the search results. Remember, positioning is not enough. Conversion is the golden ticket. (Now I'm thinking of Willy Wonka.)
You might be horrified to discover that your navigation is being displayed instead of your USP.
If you've been myopic about Google, I encourage you to spend some time in some other engines this week:
- Yahoo
- Bing
- Ask
- AOL
There is a world outside of Google (even though it seems to be getting smaller by the month.)
While you're at it, check your listings in local directories and Yelp. If you aren't there, why not?
Happy Hunting,
Denise
