Snakeoil salesmen... We've used that phrase more than once this year to describe the worst representatives of our industry. For years I've been hearing horror stories from business owners and marketing directors about how they were swindled by some "slick talking" SEO consultant.
Last evening, I was visiting with the marketing director at our club who shared yet another story of being misled.
Two fast talkers had set up a meeting with her under the guise of potential membership and event booking. As the meeting began they quickly revealed their true intention to sell her services.
They assured her they would position her website in top listings in Google.
Fortunately, she was so put off by their misrepresentation that she didn't bite.
This all too common scenario reveals TWO important red flags to look for:
1. Misrepresentation of the intent of the meeting - I think we all know that if someone is dishonest in a small way, he will be dishonest in a big way (with YOUR MONEY).
2. Guarantees - WIth no analysis performed, a consultant could only say what MAY be possible. Also, even Google publishes warnings about SEO consultants that guarantee positioning.
Watch your marketing investments carefully. Yes, you need top positioning in search engines and lots of targeted traffic to your website, but you won't get the help you need from liars. Just say NO.
-- Denise
Internet marketing services is really very useful at home base business.thanks for searing.
Posted by: Tim John | 08/31/2010 at 03:18 AM