Online Marketing... If you build it, will they come? If they find you, will they
buy?
JUMP creates customized online marketing strategies that produce results. Unfortunately,
some customers come to us after they have already invested significantly in a new
website that produces no results. The tragedy is the lost investment of time and
money, but working with JUMP’s online marketing services puts the project back on
the right track.
If you are considering investing in a new website, we offer these concepts:
Have a plan before you build it: Building a new website without
an online marketing strategy is like putting the cart before the horse. While online
marketing consultants will agree that an effective online marketing strategy can
be implemented on an existing website, the cost usually is much higher than when
the strategy is developed at the outset of the new design project.
Learn more about key design errors in our The Three Biggest Online Marketing Mistakes
Webinar.
Be found in the search engines: Efforts to increase your visibility
in search engines are becoming more important. While back in the early days of online
marketing consulting it was relatively easy. Today, the volume of content on the
internet means that being visible requires more effort. Good online marketing strategies
utilize a combination of SEO, PPC, and PPI. How visible is your current website?
Find out by ordering our FREE
Report.
Produce results: Retailers will tell you that most of the “just
looking” customers in the store will transform into a buyer with some basic customer
service. This same concept translates to your website. If your site wasn’t designed
for search engine marketing, it’s unlikely to produce quality leads. Targeted internet
marketing includes an understanding of what information is important to your target
and what it takes to engage him.
Analytics confirms what your sales force already knows: In addition
to being the most efficient medium in terms of customer acquisition costs, online
marketing results are measurable. When your website starts working for
you, both your bottom line and top line show it. You know which pages get the most
attention. Using advanced techniques such as click paths, we can see what your visitor
does from the moment he arrived at the site including the keyword phrases that brought
him there.
Check out our complete listing of online marketing services including SEO workshops
for “do-it-yourselfers”