Basic Pay Per Click Workshop
Ready to fast track your online marketing campaign with pay per click campaigns? This workshop will teach you how to set up and manage pay per click campaigns across Google Adwords and Yahoo! Search Marketing.
Why is this Workshop Different?
This isn't a typical training class. This is a full day working session. You'll work on your own campaign with personal oversight from our workshop instructor who manages pay per click campaigns for clients every day. Our goal is to help you quickly learn the ins and outs of pay per click campaign management to get the best return possible for your investment. Adwords can produce sales when used properly. Improperly used they can break the bank and produce nothing in return.
Who Should Attend?
- Managers highly involved in website projects
- Business owners implementing their own campaigns
- Webmasters and web designers
- Communications professionals
- Marketing support personnel
What Should You Bring?
A completed workshop prep packet (this will be sent to you upon registration)
Time: 8:00 - 12:00
Cost : We are offering this workshop at a special Small Business Recovery rate of $250 for a short time. (This is regularly priced at $275 per person.)
Schedule dates not compatible with your timeline? We offer on site workshops for three or more attendees. Contact us online or by phone at 405-708-4313 to find out more.
Sign up for our newsletter to receive news about upcoming webinars and workshops as well as online marketing tips.
Workshop Description
Buying online advertising can have great returns, IF... Like all website investments you must understand your target market and their online behavior or purchasing advertising will be like throwing your dollars out the window of a moving car.
This workshop will help you plan a small campaign and implement the devices for monitoring the overall effectiveness, fine tuning the performance, and maximizing your leads.
Contents
- Establishing accounts with Google and Yahoo
- Paid directory overview
- Campaign elements (must haves)
- Creating your ad
- Establishing your budget
- Using metrics
Daily Schedule:
7:30 a.m. - 8:00 a.m. - Coffee, Refreshments, & Registration
8:00 a.m. - Class Begins
9:30 a.m. - 15 minute break
11:00 a.m. -15 minute break
12:00 p.m. - Class Dismissed
Handout Description:
Handouts for this class include a copy of the workshop PowerPoint presentation.
Prerequisites and Preparation:
- You must have an existing website for which you will be creating ads and establishing ad campaigns.
- Bring your own laptop computer (must be able to establish a wireless internet connection and run browse the internet, we'll provide the internet service) A limited number of class room computers are available please ask at registration. Using your own laptop protects your investment in workshop materials.
Requests to cancel your attendance at a workshop or to reschedule to a future workshop date must be received fourteen (14) calendar days prior your workshop date. Provided the request to cancel is received with fourteen (14) days prior notice, your registration fee will be refunded less a $25.00 non refundable processing fee. If the request to reschedule to a future date is received with fourteen (14) days prior notice, you will be rescheduled to a future workshop date provided that you pay the $25.00 rescheduling fee. This fee covers the cost of the material that is sent to you prior to the workshop with a market value of $100.00. Any cancellations requested with less than fourteen (14) days prior notice will result in forfeiture of the entire registration fee. Failure to attend is subject to a non-refundable cancellation.
