We can help you get meaningful traffic creating leads that actually convert to sales. Our consultants will teach you what you need to know to get your site positioned in the search engines where your potential customers are looking. Come learn what the professionals know!
View Schedule and Registration
How is this Workshop Different?
This is not traditional classroom training. Our experts will work with you to help you implement your own campaign during the workshop. You'll work on your own campaign not workbook labs. This means immediate return on your investment of time. You'll work with knowledgeable experts who perform these tasks for clients every day.
Who Should Attend?
- Managers highly involved in website projects
- Business owners implementing their own campaigns
- Webmasters and web designers
- Communications professionals
- Marketing support personnel
What Should You Bring?
-
Detailed descriptions of your company’s experience and expertise
-
Product or service sales goals
-
Customer profiles, summaries or a description of your top 5 customers
-
Existing brochures or content currently used by the sales staff.
Time: 8:00 - 4:30
Cost: We are offering this workshop at a special Small Business Recovery rate of $500 for a short time. (This is regularly priced at $575 per person)
Schedule dates not compatible with your timeline? We offer on site search engine optimization courses for three or more attendees. Contact us online or by phone at 405-708-4313 to find out more.
Sign up for our newsletter to receive news about upcoming webinars and workshops as well as online marketing tips.
Workshop Agenda
Stephen R. Covey's The Seven Habits of Highly Effective People presents a framework for personal effectiveness. At JUMP the seven habits are one of our tools for becoming highly effective as a company. We use the framework to prepare and manage new initiatives. We think the concepts work so well that we have organized our seo course outline utilizing the seven habits framework creating a meaningful plan with meaningful results.
Session 1: Be Proactive - Effective SEO requires proactive thinking. We teach you how to plan a campaign that creates meaningful results. You want more than traffic. You want conversions.
- New campaign planning worksheet
- Keyword and market research techniques
Session 2: Begin with The End in Mind - What is the mission? SEO is not a once and done effort. Without clear visualization of realistic goals, you'll invest a lot of effort in a campaign that goes nowhere and leaves your organization disappointed.
- Establishing metrics for the goals
- Keyword selection and categorization
Session 3: Put First Things First - Prioritizing your goals means focusing your efforts towards the greatest result.
- How to work with an existing website or a new website
- Check all of the doors
Session 4: Think Win/Win - If your target doesn't understand their win in a transaction with you, the traffic goes nowhere. You are going head to head with your competition. Your offer needs to be more compelling.
- Assessing your competition
- Building the most effective content
- Internal Links and Interaction
- Creating action
- Planning dialogues
- Understand how search engines really work
- Holistic thinking leads to LSI
Session 5: Seek First to Understand, Then to be Understood - SEO is by all intent a method of communicating with search engines to ultimately attract your market. Understanding how search engines crawlers work helps you to create information that the search engine finds credible which in turn boosts your ranking.
- Understand how search engines really work
- Holistic thinking leads to LSI
- CSS
- Sitemaps
- Black Hat vs. White Hat
- Quick optimizations techniques
Session 6: Synergize - Marketing online is a mainstream method of marketing that works best when you synergize or create cooperative efforts between offline and online marketing. The whole effort is greater than the sum of its parts.
- Using online marketing to measure offline activities
- Social Networks: Blogging strategies
- How to use RSS
Session 7: Sharpen the Saw - You must plan for change. Your positioning will change because of the effect that new and changing content on other sites has. Your content will change because you will analyze how your market responds to your content. You will change to increase your visibility and you will change to improve your conversions using tools that will guide your decisions.
- Tracking visibility
- How to adjust campaigns in response to visitor likes and dislikes
- Plan Reviews
Prerequisites and Preparation:
- You must have an existing website for which you will be creating ads and establishing ad campaigns.
- Bring your own laptop computer (must be able to establish a wireless internet connection and run browse the internet, we'll provide the internet service) A limited number of class room computers are available please ask at registration. Using your own laptop protects your investment in workshop materials.
Cancellations & Rescheduling
Requests to cancel your attendance at a workshop or to reschedule to a future workshop date must be received fourteen (14) calendar days prior your workshop date. Provided the request to cancel is received with fourteen (14) days prior notice, your registration fee will be refunded less a $110.00 non refundable processing fee. If the request to reschedule to a future date is received with fourteen (14) days prior notice, you will be rescheduled to a future workshop date provided that you pay the $110.00 rescheduling fee. This fee covers the cost of the material that is sent to you prior to the workshop with a market value of $500.00. Any cancellations requested with less than fourteen (14) days prior notice will result in forfeiture of the entire registration fee. Failure to attend is subject to a non-refundable cancellation.
