Ever wonder why your website has so many more visitors than buyers? Don't just blame it on the nature of web traffic. Retailers will tell you that most of the "just looking" customers in the store will transform into a buyer with some basic customer service. This same concept translates to your website. Without knowing it you can ignore, offend or scare away that undecided sale.
How to Determine the Problem
Defining metrics around key performance indicators is just one of the services we offer, but it is an essential component of a strategic campaign. We can gather an enormous amount of data about your web visitor and their viewing activity on your site. Then, we can focus communication efforts on keeping them there longer, removing anything that is turning them away, and do more of what is bringing them there. We pull your statistics into easy to read charts and graphs and help you see what you are doing right and where you need improvement so you can focus on running your business.
The first step in determining if this is happening to you is to evaluate the traffic to and from your website. The very basics areas for evaluation should answer:
- Is your site getting a lot of traffic without a lot of conversions?
- How long do your visitors stay? How many are new customers?
- How many pages are they viewing?
- When do they exit?
- When do they buy?
- What do and don't they like?
Defining metrics around key performance indicators is just one of the services we offer, but it is an essential component of a strategic campaign. We can gather an enormous amount of data about your web visitor and their viewing activity on your site. Then, we can focus communication efforts on keeping them there longer, removing anything that is turning them away, and do more of what is bringing them there. We pull your statistics into easy to read charts and graphs and help you see what you are doing right and where you need improvement so you can focus on running your business.
