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Instagram Vs Pinterest – Visual Marketing For Your Business



Facebook marketing is more important than ever, with visual social media taking the head on the traditional text-based channels. The majority of social media platforms utilise imagery and videos to boost their content, however the best approach to make the most of visual marketing is through social media avenues that generate imagery and videos specifically.

With regards to impression based social media, there appear to be two distinct platforms, which seem similar in offering identical services. These two choices Instagram and Pinterest.

We will discuss the main points of interest to get both platforms, and see how Instagram and Pinterest compare and contrast. Therefore , hopefully working out which visual platform would be right to boost your brand.


Pinterest is one of the fastest rising social media networks, currently weighing in with approximately 70 million frequent users. Also, Pinterest is unique in offering an visitors that is predominantly female at a majority of approximately 68%, together with the largest gender difference of any other social media channel. Pinterest users also tend to be slightly older in general.

In comparison, Instagram has a phenomenal 200 million active and regular users, with approximately 45 million photos shared and just one billion photos “liked” every day. Males and females are more evenly manifested on the platform. The application is also most popular with younger customers, and has the same core demographic of 18-34 year olds as Pinterest.


As far as user engagement, Instagram very good outweighs the engagement rate of Pinterest, possibly due to the fact that Instagram has over double the amount of active users. Additionally , Instagram’s user engagement has over 50 times the engagement rate of Facebook, as well as 20 times the actual engagement of Twitter, according to recent research.

However , as long as accessibility goes for both Instagram and Pinterest, Instagram does indeed seem to be more difficult to access, as the platform is only currently available by using a phone application. Although Instagram makes it possible to buy instagram likes  the site on the net on a computer, you are limited in what you can do on the computer.


The main difference is in the content you can generate onto your personal and small business Pinterest and Instagram accounts. Instagram promotes original content, and encourages users to create photos that they can edit having filters and other photo altering tools on the application. Although Pinterest allows users to curate other users’ content material onto their own profiles as they wish, so long as they keep the particular sources.

Also, if you wanted to upload content onto Pinterest, they give you the option to Pin from outside websites, by means of the URL, or upload from content on your computer. Many outside websites also make their images able to be “Pinned” straight from their pages, and add a “hover-on” button, that appears when you pass your mouse over the image.

Backlink building

Linkbuilding is far more easily utilised on Pinterest. When you visit their images, it takes you to the website source. This also causes it to become a lot easier to upload written blog articles from your internet site, as you can “Pin” the main image from your website, and add typically the description, so that the image links back to the article.

Pinterest is just about the main social media channels that can create the most referrals and links to your website, and studies have shown that the network typically generates more referrals than Twitter, for example.

On Instagram, the images aren’t able to have a link source when you click on these individuals, either on the phone application or the website. Also, if you place in a link into the description, you are only able to click on that on their phone application currently. This means that the channel isn’t going to add to your business as far as linkbuilding.


Both Instagram as well as Pinterest are popular photo-based platforms, with similar audience who are interested in attractive, original content. However , for people who feel that they are inherently similar, that is not entirely true, as there are apparent differences between them.

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