Research proves that smartphone possession has been on a constant rise, and statistics have been shocking. Over fifty percent of all US cell phone users possess a smartphone which accounts for 9.14 million smartphones. All over the planet, there are five billion mobile phone users, and by this complete, there are over one billion smartphone users.
This information is significant not only for cell phone users, but also for advertising researchers too. Smartphones are significant mobile lookup apparatus – it makes it feasible to run research anytime, anyplace– and this is where the opportunities lie for mobile research.
By way of example, the participants may upload information, including videos or photos directly from their smartphone without needing to move them to a computer first.
Because smartphones are handy and smaller compared to handheld video recorders or cameras, smartphones make it easier for participants to capture and share photographs, video clips as well as voice recordings.
This characteristic of smartphones and other mobile devices gives cellular research more chances when it comes to data-gathering because it doesn’t force participants to stay in one place, tethered to a study study area. Aside from the above-mentioned advantages of smartphones, cellular research makes it feasible to understand the exact place of participants. That is, users may now “check-in” to locations using their telephones, when part of the study is to maintain a travel journal.
What’s more, the ease of use of cellular phones ensures that the participants will ship in their accounts and observations and increases the follow through. Add to that is the voice-to-text functionality of smartphones, which enables participants to dictate their answers while on the go, increasing the validity of the report concerning the time it is sent through the course of an assigned study activity. The additional photos, videos and other forms of information submitted clearly clarify the behaviour under study a great deal more than words can. This mix of different varieties of data enhances cellular research in a way that it yields findings that are considerably more extensive and thorough than other forms of qualitative research. Smartphones has really taken cellular research into the next level getting richer and more vivid information, in the present time. Get Bestseller Amazon click here