Having a website is not enough. Search marketing ensures your customer find your website AND the reason to buy from you. Search marketing strategies require an understanding of how to create synergy between offline and online marketing techniques that are strategic to your business development plan. This eLab is perfect for independent business owners that are ready to grow their businesses.
Why is this a BEST VALUE workshop? Upon completion of this eLab, you'll receive a voucher for three months of JUMP Start Coaching for FREE (a retail value of $750.00).
How is this Workshop Different?
This is not traditional classroom training. Our experts will work with you to help you implement your own campaign during the workshop. You'll work on your own campaign not workbook labs. This means immediate return on your investment of time. You'll work with knowledgeable experts who perform these tasks for clients every day.
Who Should Attend?
- Independent business owners implementing their own campaigns
What Should You Bring?
Once you've registered, you'll receive an eLab preparation packet that will help you compile information necessary for successful completion of the eLab including:
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Detailed descriptions of your company’s experience and expertise
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Product or service sales goals
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Customer profiles, summaries or a description of your top 5 customers
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Sales brochures or material you currently use
Cost: We are offering this workshop at a special Small Business Recovery rate of $950 for a short time. (This is regularly priced at $1500 per person)
Workshop Agenda
Day One: PLAN IT
- Campaign Planning
- Online Market Definition
- Offline / Online Synergy
- Promotions
- Keyword Research
- Competitor Evaluation
- Page Topic Creation
Day Two: BUILD IT
- Page Building
- Cross Linking
- IBL Action Plan
- Monitoring and Maintenance Planning
Prerequisites and Preparation:
- An existing website is recommended (but not required). The most effective outcomes of this lab for your business depend upon quick implementation of the materials produced in the eLab.
- Bring your own laptop computer (must be able to establish a wireless internet connection and run browse the internet, we'll provide the internet service) A limited number of class room computers are available please ask at registration. Using your own laptop protects your investment in workshop materials.
Cancellations & Rescheduling
Requests to cancel your attendance at a workshop or to reschedule to a future workshop date must be received fourteen (14) calendar days prior your workshop date. Provided the request to cancel is received with fourteen (14) days prior notice, your registration fee will be refunded less a $110.00 non refundable processing fee. If the request to reschedule to a future date is received with fourteen (14) days prior notice, you will be rescheduled to a future workshop date provided that you pay the $110.00 rescheduling fee. This fee covers the cost of the material that is sent to you prior to the workshop with a market value of $500.00. Any cancellations requested with less than fourteen (14) days prior notice will result in forfeiture of the entire registration fee. Failure to attend is subject to a non-refundable cancellation.
