For anyone who is currently looking for a UK copywriter, you may be slightly confused by array of different types of writers out there. If you don’t know your digital camera uk seo copywriter from your SEO writers, perhaps a little clarification in addition to ‘myth busting’ may be in order…
What is an SEO artist?
uk seo copywriter specialise in the ‘optimisation’ part, producing keyword-rich content that has the primary purpose of pushing your page terrific Google rankings. They understand what the search engine ‘bots are looking for, many people know the latest search terms used by human visitors and they know exactly what terms to include in your content to make it work effectively. WEB OPTIMIZATION content interests both the search engines and your all-important human readers (the ones with the money to spend on your products).
What exactly web copywriter?
A web copywriter structures your content and delivers engaging, fresh and original copy that encourages human visitors to interact with your website rather than bouncing to a rival. In addition, they know about keywords and strategic positioning to encourage web ‘bots…
Just a minute, isn’t that what SEO copywriters do?
Okay, so what is a digital copywriter?
A digital sales letter writer doesn’t just write web content. They have a broader range of capabilities that can include social media positioning, email copywriting, creating pr announcements, writing blogs, Tweets or Facebook updates, as well as the way that copy interacts with your SEO content… and at this time there we are again – are you seeing a pattern promising here?
We keep coming back to those three letters – SEO. However , let’s bust a myth right here — SEO doesn’t just mean ‘search’. Optimisation means doing every line of copy, every keyword and every piece of on the net content work as hard as possible. Yes, it’s there to enhance you up the rankings, but page rankings are nothing not having conversions. A website that gets thousands of visits every day can be high up on Google’s rankings, but unless those goes to are converting into sales, your SEO is screwing up to do its job properly.
So what is the difference?
Preferred that these days, there is very little difference between web copywriters, SEO copywriters and digital copywriters. They are basically the evolutionary steps that copywriting has taken as the Internet and its requires have evolved. Now, digital copywriters (whatever title they send themselves) produce the kind of content that you need to succeed in today’s societal, connected world, taking into account all aspects of SEO.
For years, the assumption was that all you needed for your website to succeed seemed to be good SEO. Now things have changed. Keywords, even though still vital for search engine success, are only part of the graphic. The key now is killer content – content that engages, informs and is fresh and original. Content that is picture through with strategically placed roadmaps guiding your human being visitors through the site to your ultimate destination – the actual shopping cart check out or ‘contact us’ page. If you’re a novice to the world of copywriting, there are some excellent copywriting courses that will provde the low-down on the latest SEO techniques and how digital copy writing is becoming the new business tool of choice thanks to the market of social networking.