In the procedure for link-building optimizers normally begin with the Mozilla Google Open Directory Project as the cornerstone of this link structure. The website is moderated globally by volunteers in most languages. In relation to measured relative Web importance, expressed by a rank system called”Page Rank (named after Google co-founder Larry Page), the DMoz site has an extremely high Page Rank of 8 out of an ideal 10, making it a valuable place to submit a link.
HoustonVolunteer provides an enormous selection of categories; many businesses aren’t closely associated with categories available on average directories. Since the concept of relevance must be priority in your linking thinking, DMoz is a valuable site where your exact business activity can be described in order to satisfy detailed search queries.
When there is a listing in the Open Directory Project the search engines prefer to select that description and title for the search results. Publisher Dan Thies, in a report for SEO Research Labs, explains how search engines use the ODP”Google has been showing links to the Google Directory within their search results for some time. When among the pages displayed in their regular search results additionally includes a listing in the directory, the description and category from the Open Directory are displayed.”
A problem exists with the ODP however because the listing information cannot be edited – once it is accepted the title and description are there to stay and in many cases can become outdated. There is no way to know ahead of time so if the site owner needs to change information about his company he will need to get rid of the ODP listing. Since it can’t be deleted or edited, a special meta tag will need to be inserted in the HTML HEAD section that reads: META name=”robots” content=”noodp”. This may disable retrieval from the Google Directory by all the search engines so that your on-page meta description and title can be shown, or the lists together with content rotations on other directories.
There is a method of optimizing the impact of general SEO directories. When setting up your content, compose a dozen different possible names and about 10 differently-worded (and different length) descriptions using the keyword phrases in all possible ways. This supplies a random selection of fresh content to give the search engines more display options. By covering all bases there is not any requirement to pre-test one data set to attract both the search engine spiders as well as the dwell searchers; there could be enough semantics accessible to define the pages to everyone concerning relevance and quality.
The SEO-friendly general directories containing backlinks are great areas to arrange keywords in distinct descriptions. A linking campaign will normally consist of several hundred directory listings but their significance has been dwindling gradually as Google does not want sites to rely solely on thousands of directory links. Sites now get punished for using the directories in too high of a percentage of the link strategy. Greater significance is given to well-written original content in articles, blogs, eZines, and related publishing websites. Greater importance is given to well-written original content in posts, blogs, eZines, and related publishing websites. Additionally lots of SEO Marketing Blogs suggest adding a blog page to internet sites to increase the content scope.
Getting search engines to pay additional attention to your web site’s pages is accomplished by optimizing and linking every landing page to contribute to the overall strength of their domain. A landing page is one that’s visible to the general public and one which includes some importance and content. Most landing pages will appear in the menu bar; for sites with drop-down menus there is a greater chance for expanding the link effort by including those URLs too. This can not be accomplished with just directories – the majority of them take only the principal domainname; only a few have some deep-linking capability.